Thursday, December 1, 2011
How Marketing Automation Can Help You Improve Efficiency, Lower Costs, and Maximize Revenue
Marketing automation tools are helping companies — large and small — improve response rates, identify well-qualified leads, and make informed decisions about when and how to act on opportunities. They are also reducing the time and cost of creating campaigns and improving overall returns on marketing investments. Educators and non-profit organizations can use these same techniques as well.